Eli Eisenberg
Eli Eisenberg has more than 40 years of hands on experience in the financial and business management of entrepreneurial companies. From October, 2019, to April 2021, Mr. Eisenberg was CEO of Steril-Aire, a manufacturer of Ultraviolet Germicidal Devices. While at the helm of Steril-Aire, Mr. Eisenberg shepherded the company through a $70 million sale to one of the largest privately held companies in the United States.
As founder and CEO of Straight Line Management™, he specializes in providing financial expertise and mentoring to high-potential early stage companies. Mr. Eisenberg helps them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control.
Since launching his Straight Line Management consulting company in 1991, he has served as a trusted advisor to more than 100 early-stage companies across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies.
As CEO and founder of Straight Line Management, Mr. Eisenberg works at the senior level, as a trusted advisor to CEOs, CFOs, Boards and investors. In high-potential companies, he counsels senior management and guides existing staff towards the identification of profitable business opportunities, the solution of complex financial problems, and the development of improved management systems. Mr. Eisenberg is well-known for his expertise in creating financial models on behalf of start-ups and early stage companies seeking outside investment.
Prior to starting Straight Line Management, Mr. Eisenberg served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold his own successful consumer products company.
Mr. Eisenberg has extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. He received his MBA from the University of California, Berkeley in 1976 and became a Certified Public Accountant in the State of California is 1978.